Mistura Ayinde

Hi, I'm Mistura 👋

Growth and product marketer for consumer apps and e-commerce.

I build the campaigns, write the content behind them, and keep a brand sounding like itself everywhere it shows up — email, social, search and paid.

Book a coffee chat ☕ Projects →

Brands I've marketed

Ayana Dev Studio David Alan Collection Acraya Wytepage

About

I started in records management, keeping files straight for over two thousand patients. It taught me what marketing courses don't: if the information underneath isn't organised, nothing on top of it is reliable. That rule still runs how I report on campaigns.

Four years on, I work across paid acquisition, lifecycle email, content and community for consumer apps and e-commerce. Reach is easy to buy. I'd rather tell you what the spend returned, which users came back, and what I'd cut next time.

I'm looking for a growth or product marketing role on a team that ships often and wants a marketer who reads the dashboard before writing the deck. Remote, any timezone — I already work across US hours.

> launching mistura.exe...
> loading growth modules...
> boot sequence complete.

[ mistura ayinde ]
role:          growth + product marketer
base:          working remote, any timezone
experience:    ~4 yrs | consumer apps & e-commerce
path:          records management → product marketing → growth
apps_shipped:  rootcause · youversity · motiv
stack:         google ads · mailchimp · shopify · reddit
writes:        landing pages · lifecycle email · blog · ad copy
reports_on:    cost per install · open + click rate
               return on ad spend · retention
looking_for:   growth or product marketing role
               on a team shipping fast

> type "start" to talk it over ☕
type 'start' to talk it over

What I'm hired for

Let's talk outcomes

Four things that are usually broken when someone calls me.

Installs that don't stick

Paid and organic acquisition built around retention, not click volume. I'd rather bring in half as many users and keep them.

A list nobody opens

Lifecycle flows, segmentation and clean deliverability so an existing list earns its keep. Last one reached 7,000+ subscribers at 99.8% delivery.

A launch nobody understood

Positioning and go-to-market copy that says what the user gets, not what the team built.

A product with no audience yet

Reddit, creators and podcasts — an audience built where the product actually belongs, before launch day.

Proof of work

What I actually did

The three most recent roles, with the numbers they produced. Open any one for the detail.

User growth

Three consumer apps, 200% more users

PRODUCT & DIGITAL MARKETING · FULL-TIME · REMOTE

I own marketing across an early-stage studio's app portfolio — Rootcause, Youversity and Motiv. Google and Reddit campaigns for acquisition, a lifecycle email flow per app, and the go-to-market content holding three brands together. The feedback those emails collected went back to the product team and changed what shipped after launch.

Consumer appsGoogle AdsRedditLifecycle emailPartnerships
ImpactFrom campaign reporting
+200%
User growth
+30%
Email engagement · 6 mo
~50%
Partner programme conversion
How I did it
E-commerce

606 conversions from $4,550 in ad spend

BRAND CURATOR · CONTRACT · REMOTE

Marketing for a luxury furniture and art retailer selling into a high-end US market. I run the Google Ads account, the Mailchimp programme, and the blog, landing pages and conversion tracking underneath both. Across five months the ads returned 606 conversions on $4,550 of spend — about $7.50 each. The site relaunch I wrote and promoted converted 40 sales.

Luxury retailGoogle AdsMailchimpShopifyEditorial
ImpactFrom campaign reporting
606
Conversions from paid
$4,550
Ad spend · 5 months
40
Sales on relaunch
How I did it
Community

From no online presence to 1,000 followers before launch

DIGITAL MARKETING SPECIALIST · CONTRACT, COMPLETED · REMOTE

A Costa Rica dark-retreat platform with nothing online. I stood up five channels from scratch, built a Reddit community from zero, and signed ten creators and six podcasts — so the product launched to an audience instead of to silence.

Pre-launchRedditSocialInfluencersPodcasts
ImpactFrom platform reporting
~1,000
Followers from zero
~100
Weekly Reddit engagements · 4 wks
10 + 6
Influencer deals · podcast spots
How I did it
See the full case studies →

The stack

What powers my playbook

Every tool earns its place. If it doesn't move a metric or speed up execution, it isn't in here.

Google AdsSearch & Perf. Max
Google BusinessLocal presence
MailchimpEmail automation
ShopifyStorefront
RedditCommunity
XLaunch threads
InstagramVisual merchandising
TikTokCreator briefs
YouTubePodcast and creator placements
Conversion trackingAds & Shopify
SegmentationLifecycle flows
EditorialBlog & content

One last thing

Still here?

Then you've read the numbers. If you're hiring for growth or product marketing, a fifteen-minute call is the fastest way to find out whether I'm right for it — and I'll tell you if I'm not.

Book a coffee chat ☕ Email me →