I write about what's going on in product, email and marketing — different topics week to week, and how to build a brand strategy that holds together. Come say hello on LinkedIn, where I post every update first.
9 posts planned
Five months across Search and Performance Max, 606 conversions at about $7.50 each — what I'd keep, what I'd cut on day one, and the reporting I wish I'd set up sooner.
Deliverability is the unglamorous half of email. Here's the list hygiene work that took delivery to 99.8% before a single word got rewritten.
Two weeks of participating before mentioning the brand at all. How that got a pre-launch product from 0 to around 100 weekly engagements.
Big list, no sends, no idea who's still there. The segmentation and re-permission sequence I use before touching the send button.
Engineering writes what was built. Users need what they get. A short method for rewriting every feature line from the outcome backwards.
The feed, the tracking and the creative all have to be right before the algorithm can help you. A pre-flight list from running it on a real budget.
Ten influencer deals in two months without paying for a single post. What to offer instead, and which creators actually say yes.
Keeping a brand sounding like itself across email, search, social and paid when every platform rewards a different tone.
Impressions go in the notes, not the headline. The five numbers I lead with, and how I talk about a channel that didn't work.
Stay in the loop
I post every new article on LinkedIn first — follow me there and you'll see them as they go up. If you'd rather they came to your inbox, just send me a note.